How Ethara's Versatile Venues Support Event Industry Growth in the Middle East


Ever wondered who operates Abu Dhabi's most prominent entertainment & event venues? Think of any major venue in Abu Dhabi, and Ethara likely operates it. We proudly manage all of Abu Dhabi's major venues and are ready to go as we accelerate into our first season of events as an integrated team. Formed in May 2023 through the integration of Abu Dhabi's pioneering and proven entertainment and event producers, Flash Entertainment and Abu Dhabi Motorsports Management, Ethara now wears the crown as the regions strongest entertainment, events, and venue management powerhouse.

With the integration came the amalgamation of operated venues. Etihad Arena, Etihad Park, Yas Marina Circuit and Yas Conference Centre are now all managed by Ethara under the stewardship of our Chief Venues Officer, Brint Jackson. The venues themselves have been a main driver of growth demand for live entertainment in the Middle East. With this broad diversification of venues we are now able to produce, manage and host an expansive range of event services, catering to all audience demographics.

The venues, along with our 300+ strong team of industry professionals, possess the know how, effieciency and versatility to host numerous events formats, simultaneously. Most famously Yas Marina Circuit hosts the Formula 1 Etihad Airways Abu Dhabi Grand Prix, whilst Etihad Park hosts the Yasalam After-Race Concerts, in addition to food festivals, sporting events and more. The Yas Conference Centre is home to over 400 events a year and Etihad Arena, the Middle East's largest state-of-the-art indoor arena can accommodate performances and events as diverse as Monster Jam, UFC, World Supercross, NBA, A-list music acts, music festivals, comedians, Disney on Ice, and many more.

The past 15 years have seen 16 million guests enjoy Ethara's events, and we look forward to multiplying that number as our collection of four unique venues leads us to more untapped & unique opportunities in event services, entertainment, culture, sport, family events, comedy and asset management. We remain as dedicated as ever to providing thrilling experiences & moments that matter for all our fans.